Sony and Honda have formally embarked on one of the most captivating collaborations in the global automotive landscape — a partnership that fuses their distinct strengths into a singular vision for the future of mobility. Under their joint venture, Sony Honda Mobility (SHM), both companies have announced that the first model from this alliance, the Afeela 1 electric vehicle, will reach customers in the United States toward the end of 2026. This development represents far more than just another car launch; it symbolizes the intersection of two venerable legacies — Sony’s dominance in entertainment and digital technology and Honda’s mastery in precision engineering and vehicle craftsmanship.
The Afeela 1 will enter the market with an estimated price tag of around $90,000, positioning it within the high-performance, premium EV segment. Yet what distinguishes this vehicle from its competitors is not merely its cost or sleek exterior but the philosophy it embodies. Sony’s deep expertise in sensor integration, artificial intelligence, user experience design, and interactive digital platforms allows the car to transcend traditional categories, turning it into a mobile technology environment. Meanwhile, Honda contributes decades of experience in safety, performance reliability, and advanced vehicular dynamics, ensuring that this futuristic automobile delivers not only intelligent connectivity but also refined drivability and comfort.
SHM’s announcement did not stop with the Afeela 1. The company also unveiled an ambitious SUV concept, implicitly forecasting an expansion of its lineup in the years following the inaugural sedan’s debut. If current plans hold, this second model could be ready for production as soon as 2028, underscoring the joint venture’s forward-looking strategy and its determination to become a prominent contender in the evolving EV ecosystem. The SUV represents the next logical evolution in SHM’s roadmap, reflecting consumer demand for versatility and the growing desire for technologically advanced yet spacious electric vehicles.
This collaboration signifies a remarkable synthesis between technology and transportation — a partnership designed to transform vehicles into intelligent companions capable of learning from their drivers while maintaining a deep emphasis on emotional satisfaction behind the wheel. For Sony, the move extends its influence beyond entertainment screens and personal devices into the dynamic, sensory space of mobility. For Honda, it opens a new pathway toward reshaping how vehicles integrate with connected ecosystems, digital experiences, and advanced software-driven functionality.
As these companies jointly navigate the competitive EV market, they are redefining what the term “smart mobility” truly means. A vehicle such as the Afeela 1 will not simply be a means of transportation but a hub of connectivity, entertainment, and safety systems — harmonized into one cohesive experience. Through this integration of hardware and digital intelligence, Sony and Honda aim to create an automobile that resonates equally with technology enthusiasts and driving purists. The Afeela project ultimately suggests that the future of electric vehicles will be defined not only by battery range and horsepower but by human-centered innovation, user adaptability, and emotional engagement.
The unveiling of both the Afeela 1 and its prospective SUV successor thus marks a pivotal moment in the global EV timeline — one that invites the world to reconceive the boundaries between automotive craftsmanship and digital artistry. #SonyHondaMobility #Afeela #EVInnovation #FutureOfDriving #SmartMobility
Sourse: https://www.theverge.com/tech/855883/sony-honda-afeela-customer-delivery-suv-concept-ces-2026
