Lego has once again transformed the landscape of imaginative play by merging timeless creativity with the sophisticated frontier of modern technology. The company’s latest innovation—the revolutionary Smart Brick—has captured global attention, debuting in spectacular fashion by earning the prestigious ‘Best in Show’ award at CES 2026. This momentous recognition not only reaffirms Lego’s enduring legacy as a pioneer of creative engagement but also introduces a bold chapter in the evolution of intelligent, interactive play.
The Smart Brick exemplifies the union of form, function, and digital ingenuity. Designed to retain the tactile satisfaction and modular simplicity that generations of builders have cherished, these innovative components incorporate embedded smart sensors and responsive features that bring constructed creations to life in dynamic new ways. Imagine traditional builds infused with motion, light, and data-driven interactivity—an experience where artistic imagination and technological precision work together seamlessly.
Following its triumphant unveiling, Lego announced that the inaugural series of Smart Play sets incorporating the Smart Brick are now available for preorder. These sets promise not only hours of engaging fun but also the potential to introduce builders of all ages to fundamental principles of design thinking, logic, and STEAM learning through intuitive, hands-on exploration. They speak to the brand’s mission to make discovery accessible, joyful, and enriched by innovation.
By integrating smart technology directly into tangible play, Lego redefines what it means to build, inspiring both children and adults to create worlds that interact, respond, and adapt. The Smart Brick’s colorful design, advanced connectivity, and boundless creative potential symbolize the next era of play—one that demonstrates how human curiosity and digital intelligence can coexist in harmony.
For enthusiasts and innovators alike, this milestone product signals a future where every brick tells a story—vivid, responsive, and intelligent—proving that even in a world dominated by screens, the joy of physical creativity can evolve without losing its wonder. Preorders are now open, inviting builders everywhere to participate in Lego’s most ambitious leap forward yet.
Sourse: https://www.theverge.com/tech/859525/lego-smart-brick-play-system-now-available-preorder-star-wars-sets
