The notion that something being difficult automatically makes it negative is a misconception that many professionals, and indeed many individuals, tend to internalize early in life. Yet, as one Salesforce leader insightfully points out, “Hard isn’t necessarily bad.” This deceptively simple principle embodies a profound truth about personal development and long-term success: difficulty often acts as the very crucible in which resilience, skill, and confidence are formed. To frame challenges not as deterrents but as opportunities for elevation is to fundamentally shift how one engages with adversity.

This executive’s approach extends beyond corporate leadership and into the realm of parenting. He applies the same message to his children, teaching them that encountering difficulty should not trigger avoidance or fear, but rather curiosity and persistence. By normalizing struggle as a natural phase of growth, he demonstrates that perseverance is not a trait reserved for seasoned leaders but a skill that can be cultivated from early experiences. Much like the muscles that only strengthen under resistance, our internal capacity for problem-solving and determination expands when tested by genuine obstacles.

He encourages young professionals, particularly those at the onset of their careers, to embrace the uncomfortable aspects of learning and transition. For example, adapting to a new work environment, accepting constructive feedback, or managing the uncertainty of an emerging role may initially seem daunting. However, through such experiences, individuals learn to operate with greater flexibility, confidence, and creativity. Instead of interpreting pressure as a signal to retreat, they begin to perceive it as an invitation to evolve.

In today’s ever-changing professional landscape—where technological innovation, global crises, and shifting workplace dynamics demand continuous adaptation—the value of resilience cannot be overstated. Those who learn to interpret challenges as manageable, even beneficial, are better equipped to thrive amid volatility. This mindset not only strengthens one’s ability to handle setbacks but also fosters a proactive attitude toward learning and improvement.

Ultimately, this perspective underscores an essential leadership quality: the capacity to find meaning and motivation in hardship. Growth, after all, rarely originates from comfort. It begins where ease ends—when an individual is willing to meet discomfort with determination, to transform the difficult into the formative, and to recognize that the very experiences which test one’s limits often reveal one’s potential. In reframing our relationship with difficulty, we move closer to a more grounded, resilient, and empowered version of success.

Sourse: https://www.businessinsider.com/salesforce-exec-shares-advice-he-gives-his-kids-2026-2