Amazon has officially unveiled a new feature designed exclusively for its U.S.-based Prime members, known as *Add to Delivery*. This tool introduces a significant layer of convenience by enabling customers to seamlessly include extra items in orders that have already been placed but are still awaiting shipment. In essence, instead of having to go through the hassle of initiating an entirely separate purchase for something forgotten or newly needed, shoppers can simply append the additional product to an existing delivery. This approach not only streamlines the purchasing process but also reflects Amazon’s commitment to reducing friction in everyday shopping routines.
At present, the *Add to Delivery* feature is accessible only through two channels: the official Amazon mobile application and the company’s mobile-optimized website. This ensures that the functionality is integrated into the platforms where customers are most likely to be actively browsing on the go. However, it is essential to note that not every item offered on Amazon qualifies for this option. Only a selected range of product categories—namely electronics, clothing and apparel, books, and grocery staples—fall under the scope of eligible items. This limitation provides clarity while still covering the categories most frequently purchased by Prime members.
Although this functionality might seem novel to many, Amazon has in fact been experimenting with it for some time within a smaller test group of Prime subscribers. After this period of controlled trials, which allowed the company to fine-tune the user experience, Amazon is now proceeding with a broader, public rollout. The company emphasizes that identifying whether a particular item is eligible is intentionally straightforward. If the product you are viewing can indeed be appended to a scheduled delivery that is slated to arrive later the same day or perhaps the following day, a distinctive blue button labeled *Add to delivery* will appear directly beneath the familiar yellow *Add to cart* option. With a single tap, shoppers can instantly place that item into their forthcoming shipment. For additional user reassurance, Amazon has also embedded an immediate undo mechanism. If a customer inadvertently presses the button or experiences a sudden change of heart, they can instantly retract the choice and remove the product from the pending order.
From Amazon’s perspective, the motivation behind introducing this tool lies in both convenience and realism. The company states that it seeks to align more closely with the organic way in which modern consumers shop—responding to daily needs as they arise, frequently one item at a time, rather than completing every purchase in a single consolidated session. In practice, this feature can be a lifeline for those customers who inevitably realize, moments after confirming payment, that they forgot to include an essential item such as batteries for new electronics, a critical ingredient for a recipe, or even a last-minute gift. With *Add to Delivery*, they no longer need to go through the inconvenience of opening another checkout process and incurring a separate shipment.
Another noteworthy aspect is that the items added through this feature do not generate additional shipping fees, provided the customer maintains an active Amazon Prime membership. Since Prime itself requires a subscription priced at $14.99 per month or $139 per year, the *Add to Delivery* tool further enhances the tangible value of the membership by offering flexibility without hidden costs. Taken as a whole, this innovation represents Amazon’s ongoing effort to fine-tune the online shopping journey to make it more responsive, adaptive, and aligned with the natural behaviors of its diverse user base.
Sourse: https://www.theverge.com/news/790703/amazon-prime-add-to-deliver-mobile-app-online-store
