OpenAI has unveiled a groundbreaking advancement that allows users to engage directly with third‑party applications from within the ChatGPT interface itself. This innovation transforms a simple conversation with the chatbot into a dynamic workspace where distinct apps can be seamlessly summoned—or “tagged in”—to assist in carrying out a specific task. During this process, ChatGPT continues to provide contextual guidance, interpret user intentions, and offer insightful suggestions, ensuring that the external app operates harmoniously within the broader conversational flow.
To illustrate the potential of this new system, OpenAI demonstrated several real‑world scenarios that highlight how ChatGPT can seamlessly coordinate with integrated apps. In one live presentation, an OpenAI employee initiated a session in ChatGPT and, within the same conversation, directed Canva to design a poster featuring the name of an imagined dog‑walking business. After a short processing period, Canva returned multiple professionally designed poster options, each varying in layout, color palette, and typography. Building upon this, the presenter then utilized ChatGPT’s contextual understanding to request the creation of a persuasive pitch deck derived from the design elements of the selected poster, exemplifying how creative workflows could be managed end‑to‑end without ever leaving the chat interface.
The demonstration continued with another practical example linking real estate exploration to ChatGPT. The employee invoked Zillow through the chatbot to display a collection of homes available for purchase in the Pittsburgh area. Instantly, ChatGPT presented an interactive Zillow map within the conversation window, enabling the user to explore neighborhoods, price ranges, and specific property details. The participant then asked additional, progressively refined questions—such as requesting homes within certain budget constraints or desirable districts—demonstrating the intuitive interplay between ChatGPT’s language understanding and Zillow’s specialized data.
At launch, the initial collection of apps compatible with ChatGPT encompasses a diverse array of well‑known platforms, including Booking.com for travel planning, Canva for design creation, Coursera for educational pursuits, Expedia for trip coordination, Figma for interface design, Spotify for music discovery, and Zillow for real estate browsing. According to OpenAI, the suite of integrated options will expand considerably in the coming weeks. Forthcoming additions are expected to include everyday services such as DoorDash for meal delivery, OpenTable for restaurant reservations, Target for retail purchases, and Uber for ridesharing—all of which are aimed at enabling ChatGPT to serve as a versatile hub for both work and lifestyle activities. Furthermore, ChatGPT has already introduced the ability to make purchases on Etsy directly through the conversation interface, signaling OpenAI’s broader ambition to weave the chatbot more tightly into the commercial and informational fabric of the web.
Developers eager to participate in this ecosystem can now access a preview version of the software development kit (SDK) specifically designed for creating these integrated apps. This early access allows developers to experiment with building extensions, test their functionality, and prepare for broader distribution. Later in the year, OpenAI will open its submission system for formal review and publication of third‑party apps, establishing a curated environment in which innovation can flourish. In addition, OpenAI plans to introduce a searchable app directory, making it easier for users to discover, evaluate, and install new tools directly within ChatGPT.
According to CEO Sam Altman, the company intends to release comprehensive documentation outlining both technical and business guidelines for developers, including strategies for monetization, which will be shared publicly in the near future. Collectively, these measures represent OpenAI’s sustained commitment to transforming ChatGPT from a standalone conversational model into a fully interactive platform—one that bridges human dialogue, artificial intelligence, and external digital services into a cohesive, intelligent network of collaboration.
Sourse: https://www.theverge.com/news/793039/openai-chatgpt-apps-developers-sdk-canva-zillow-devday-2025
