When Romi Gubes first conceived her idea, she was acutely aware of how implausible—almost fantastical—it might sound to others. She imagined a small, elegantly unobtrusive, audio-only device that could quietly occupy a corner of a senior’s home, continuously listening to the subtle soundscape of daily life and, through advanced analysis, detect everything from sudden falls to the earliest, nearly imperceptible signs of cognitive decline. To many, this notion felt more like something drawn from the pages of speculative fiction than from the toolkit of modern healthcare technology. As Gubes herself told Business Insider, the concept seemed bordering on the impossible: “It was like science fiction,” she admitted, recalling how the team’s early enthusiasm was met with skepticism. “When we presented the idea, nearly everyone assumed we had lost touch with reality.”
Yet the very vision that once provoked disbelief in 2019 has since evolved into a thriving commercial achievement. What began as an improbable dream has materialized into a multimillion-dollar enterprise. Sensi.AI, the startup Gubes cofounded and now leads, has successfully raised an impressive $45 million in its Series C funding round, a development Business Insider learned about exclusively. This latest infusion of capital was spearheaded by Qumra Capital, a firm known for strategic, growth-oriented investments, and supported by existing backers such as Insight Partners. With this new round, Sensi.AI’s cumulative funding now stands at an extraordinary $98 million—a testament to the growing confidence investors have in its technology and mission.
Behind the company’s ascent lies a deeply personal story. Before becoming a founder, Gubes was a software engineer, skilled in building systems but unprepared for the emotional and moral confrontation that would redefine her life. Her entrepreneurial journey was catalyzed by a traumatic discovery: her daughter was being mistreated at daycare, a truth revealed only because another child’s parents had inconspicuously placed a recording device in their child’s backpack. That shocking moment forced Gubes to confront a profound ethical question—one not limited to her own circumstances but relevant to countless families across the world: how can we protect those who are most vulnerable, especially when their caregivers are temporarily absent or unable to communicate their needs?
In the aftermath of that crisis, Gubes discerned a much larger challenge looming on the horizon—one that stretched far beyond childcare and touched the rapidly expanding field of elder care. According to projections from the World Health Organization, by 2050, roughly one in six people globally will be aged sixty or older. Simultaneously, surveys by organizations such as the AARP indicate that the overwhelming majority of older adults in the United States express a strong desire to remain in their homes as they age, rather than transition to long-term care facilities. This growing preference for “aging in place,” however, is colliding head-on with an intensifying shortage of professional caregivers, creating an unsustainable burden on healthcare systems and families alike. Gubes believes that without transformational innovation, the market will soon reach a critical breaking point. As she put it with sobering clarity: “If nothing changes, our parents and grandparents simply won’t receive the level of attention and care that they truly need and deserve.”
For decades, the elder care sector has leaned heavily on basic safety technologies—emergency buttons worn around the neck or wrist, and various types of monitoring fobs. While functional, these devices have well-known limitations. Many seniors find them uncomfortable, stigmatizing, or aesthetically unappealing; the very act of wearing one can serve as an unwelcome reminder of frailty and dependence. More recent innovations, such as in-home camera systems, attempt to fill the gap by offering visual oversight, yet these too pose problems. Constant video surveillance raises ethical and privacy concerns, often making seniors feel as though they are being watched rather than cared for. Moreover, none of these tools are capable of proactively identifying the subtle changes that might hint at emerging illness or the early stages of dementia.
Sensi.AI’s technology sets itself apart by pursuing a radically different approach. Instead of relying on intrusive cameras or wearables, the company has developed discreet, intelligent audio pods designed to passively capture ambient sounds within a home environment. These audio streams are processed through a sophisticated combination of large language models and Sensi’s proprietary acoustic recognition algorithms. Through this hybrid analysis, the system can detect behavioral anomalies—patterns that may indicate confusion, agitation, or other departures from routine. The insights are then delivered to care providers, equipping them with a much richer and more continuous understanding of their clients’ wellbeing. The core clientele for this technology includes home care agencies tasked with supporting older adults who wish to maintain their independence while remaining safe—people who, in medical terminology, aspire to “age in place.”
According to Gubes, the contrast between traditional in-facility care and home-based care highlights why such a solution is desperately needed. Staff at assisted or independent living facilities have the advantage of constant proximity to their residents, enabling them to notice worrisome changes in demeanor or health almost immediately. By contrast, home care providers often see their clients for only a few hours each week. In those intervening days, much can happen that remains invisible. “These providers are essentially blind at their point of care,” Gubes explains. “They depend entirely on the senior’s own ability to articulate their condition—which is not always possible—and on the caregiver’s willingness or capacity to share accurate details. That’s an unreliable system for something as important as human health and dignity.”
Today, Sensi.AI’s user base spans tens of thousands of home care agencies. The company’s platform issues real-time emergency alerts whenever serious incidents or alarming anomalies are detected. In addition to urgent notifications, the system compiles broader behavioral trends into a comprehensive daily summary—what the company calls its “care feed.” This allows providers to review ongoing patterns, adapt care strategies, and respond proactively to shifts in a patient’s needs.
This momentum is part of a broader wave transforming the home healthcare technology market, which is experiencing exponential growth. Sensi.AI now competes in this dynamic landscape alongside other innovators developing smart home devices for elder care, such as Cherish Health. It also operates in parallel with startups like Zingage and Axle Health, which focus on streamlining administrative tasks and coordinating operations for home health providers. Collectively, these companies represent a new generation of digital infrastructure designed to make care delivery more intelligent, efficient, and compassionate.
Over the past year alone, Sensi.AI’s annual recurring revenue has expanded almost fourfold—a sign that both demand and trust in its predictive platform are rapidly rising. Gubes notes that the company intends to accelerate this trajectory by channeling funds into further technological refinement. A key priority is developing what she describes as an “agentic layer,” an autonomous system designed to manage certain routine interactions on behalf of human caregivers. In practice, this could mean automatically initiating phone calls to seniors or their families when the AI detects signs of distress or an emergency, thereby minimizing response time and easing staff workload.
Yet the company’s ambitions extend beyond product development. Leveraging its new capital, Sensi.AI plans to expand partnerships across the continuum of healthcare providers and payers. This includes integrating with insurance-operated home care programs and collaborating with independent living communities to broaden access. Gubes articulates the vision succinctly yet passionately: “We want to reach every senior, from the first moment they begin their aging journey, and do so as swiftly as possible.” Through that goal, Sensi.AI reaffirms its core mission—to combine empathy, technology, and insight in order to safeguard those who have spent their lives caring for others and now deserve the same attentive care in return.
Finally, echoing the confidence of its investors and the growing excitement across the tech-healthcare landscape, Sensi.AI’s latest round of funding culminated in a compelling, ten-slide pitch deck—an articulation of how one once-farfetched idea is redefining what it means to provide care in the most private spaces of human life.
Sourse: https://www.businessinsider.com/sensi-ai-raised-45-million-home-health-ai-pitch-deck-2025-10
