Pinterest has begun implementing a new functionality designed to provide users with a far greater degree of influence over the composition of their content feeds — a mechanism the company refers to as a tool that enables individuals to effectively “dial down the AI.” In essence, this feature introduces a refined level of agency, giving users the capacity to determine how much AI-generated imagery appears in the collections they browse each day. According to the company, users can make specific adjustments by selecting categories where they would like to increase or decrease the visibility of algorithmically created posts. This personalization mechanism acknowledges the growing importance of human curation amid an environment increasingly shaped by generative algorithms. However, Pinterest carefully clarifies the limitations of the tool: despite offering flexibility, it does not guarantee a completely AI-free browsing experience. The adjustment capability applies only to certain “eligible image Pins,” particularly within content categories that have shown a higher density of AI-generated material, such as beauty, art, fashion, and home décor — areas where digital creativity and automated generation frequently intersect.
The newly introduced “tuner” feature is conveniently integrated into Pinterest’s settings interface, located under the section titled “refine your recommendations” within the “GenAI interests” tab. This organizational placement aligns it with other personalization settings, making it accessible yet clearly demarcated as part of the platform’s broader response to generative AI trends. The company explains that the functionality is now rolled out to users on Android devices and desktop platforms, with iPhone users expected to receive access within the coming weeks. This staggered release schedule is typical for Pinterest’s product updates, ensuring stability and user feedback before universal deployment.
Pinterest’s efforts to address the growing prevalence — or, as the company humorously dubbed it, the “AI infestation,” sometimes playfully referred to as “Pinfestation” — began earlier in the year. In May, the platform initiated a significant change by introducing an automated labeling system designed to improve transparency and user awareness. Images identified as being generated or altered by AI now receive an “AI modified” tag, positioned subtly yet consistently at the bottom left-hand corner of each qualifying Pin. This label functions as a visible indicator, signaling to users which parts of their visual experience are influenced by artificial intelligence. Since that initial measure, Pinterest reports having substantially strengthened its internal detection mechanisms — the systems used to identify AI-related imagery within its massive database — and has committed to making those labels even more distinguishable to ensure users can effortlessly recognize them. While the company has not disclosed specific technical or methodological details regarding these enhancements, its statements suggest an ongoing commitment to both transparency and responsible integration of generative AI into its platform ecosystem. In combining new detection techniques, visibility tools, and user-facing controls such as the “AI tuner,” Pinterest is positioning itself at the intersection of creativity, technology, and user empowerment — seeking a balance between algorithmic innovation and authentic, human-driven visual inspiration.
Sourse: https://www.theverge.com/news/801093/pinterest-tuner-tool-ai-content-categories
