On October 17, 2025, at 20:17:55 UTC, Business Insider released an exclusive report accessible only to its subscribers, detailing a statement and subsequent apology from Salesforce’s chief executive officer, Marc Benioff. The article, which was available through multiple digital sharing platforms such as Facebook, LinkedIn, Reddit, and WhatsApp, centered on Benioff’s recent comments regarding public safety in San Francisco. Initially, he had proposed the idea of deploying the National Guard to the city, a remark that drew significant public attention and prompted him to issue a formal apology.
In a thoughtfully worded post on the social media platform X, Benioff directly addressed the controversy his statement had caused. He expressed regret for his earlier suggestion that military assistance might be necessary to ensure the safety of San Francisco during Dreamforce, Salesforce’s flagship annual event. Benioff clarified that his previous comments were made from an overriding sense of precaution—what he described as an ‘abundance of caution’—intended solely to safeguard participants, staff, and the local community during the conference, which brings thousands of visitors to the city each year.
Reflecting on the outcome of the event, Benioff noted that Dreamforce 2025 had become not only the largest gathering in the company’s history but also one of the safest. Having carefully listened to the views of fellow San Franciscans, local business leaders, and city officials, he acknowledged that his earlier assessment had been overly cautious. He concluded that, in light of recent experiences and successful local cooperation, there was no longer a need to consider the presence of the National Guard as a measure for ensuring the city’s security.
Benioff extended a heartfelt apology for the concern and misunderstanding that his initial comments had caused across the San Francisco community and beyond. He emphasized his belief that sustainable progress is only possible when city residents, government officials, and local organizations work in mutual partnership, guided by trust and collaboration. Reaffirming his dedication to the well-being of San Francisco, he expressed deep gratitude toward Mayor Lurie, the San Francisco Police Department, and all other municipal partners for their commitment to maintaining public safety and civic harmony.
The statement concluded with Benioff’s renewed pledge to continue investing in and advocating for a ‘safer, stronger San Francisco,’ underscoring Salesforce’s long-standing relationship with the city it calls home. As of publication, Salesforce had not immediately responded to Business Insider’s follow-up request for further comment. The article closed by noting that this remains a developing story, with additional updates expected as the situation evolves and more official responses are received.
Sourse: https://www.businessinsider.com/marc-benioff-apologizes-for-national-guard-comments-2025-10
