During a media press event that took place last week, Samsung offered an in-depth demonstration of a simulated prototype showcasing its forthcoming dynamic HDR format. This presentation provided attendees with an insightful glimpse into the technological sophistication that defines the new standard, which integrates six primary enhancements closely mirroring the functionality of the recently announced Dolby Vision 2 system. By illustrating these parallels, Samsung made clear its ambition to position this format as a formidable alternative in the evolving landscape of high-dynamic-range display technologies.
Televisions produced by Samsung—as well as those from other manufacturers that decide to adopt and certify support for this advanced HDR specification—will benefit from a range of significant performance improvements. Among these is the ability to achieve markedly higher image brightness levels, particularly designed for the new generation of ultra-premium displays capable of reaching between 4,000 and 5,000 nits of peak luminance. This enhancement ensures exceptionally vivid highlights and a more lifelike sense of contrast. Moreover, the format will enable automatic image adaptation based on specific content genres, allowing for optimized visual presentation whether viewers are watching a fast-paced action sequence, a dimly lit drama, or an animated feature. Additional refinements include precise control over the degree of motion smoothing—granting users the option to balance cinematic authenticity with dynamic fluidity—and substantial upgrades aimed at improving the visual performance of streamed gaming experiences, which are particularly susceptible to latency and compression artifacts.
Beyond that, the new format is designed to intelligently respond to ambient lighting conditions within the viewing environment, dynamically adjusting picture parameters to maintain perceptual consistency whether the screen is placed in a dim home theater or a brightly illuminated living room. Another crucial feature is the improved tone-mapping mechanism, which allocates brightness and color gradations with greater precision across different areas of the display. This refined process prevents loss of detail in both highlight and shadow regions, allowing for a more natural visual balance. Finally, color reproduction receives a considerable boost through enhanced chromatic control that fine-tunes saturation and hue accuracy, ensuring that onscreen imagery conforms more faithfully to the creator’s intent.
However, these technical advantages will only manifest for viewers if the format receives corresponding support from major streaming platforms and content providers. While Amazon Prime Video has already confirmed its cooperation, history suggests that widespread adoption may take time. It is worth recalling that Netflix and Disney only introduced support for the original HDR10 Plus—an earlier iteration of this technology that has been in circulation since 2018—during the current year. Given that precedent, industry observers remain cautious about predicting how long it will take for those services to embrace HDR10 Plus Advanced. For now, the technology stands as a promising step forward, poised to deepen immersion and visual realism once the broader ecosystem catches up to Samsung’s latest innovation.
Sourse: https://www.theverge.com/tech/813389/samsung-previews-hdr10-plus-advanced-its-answer-to-dolby-vision-2
