Spotify has officially commenced the beta phase of its long-anticipated music video feature, making it available today to Premium subscribers located in the United States and Canada. This expansion arrives more than a year after the functionality was initially introduced to Premium listeners in several other international markets, marking a significant step forward in the company’s ongoing mission to integrate diverse media experiences within a single streaming environment. With this latest rollout, Spotify continues to blur the line between pure audio listening and multimedia engagement, giving users a more immersive way to connect with their favorite music.
For individuals who maintain an active Spotify Premium membership, new interactive options are now appearing within the iOS, Android, desktop, and television versions of the Spotify application. Users may begin to notice a fresh command labeled “Switch to video” when playing select songs. By selecting this option, the application seamlessly transitions from audio playback to a synchronized music video presentation. The switch occurs precisely at the same timestamp where the track’s audio was paused, preserving continuity and ensuring an uninterrupted experience. Conversely, when the listener decides to minimize the visual component—perhaps to conserve attention or focus solely on sound—they can tap “Switch to audio,” which immediately hides the video and restores the prior listening mode without restarting the song.
At present, the beta feature applies exclusively to a curated roster of artists chosen to represent a wide spectrum of contemporary genres and audiences. Among those included are major global performers and emerging voices alike, such as pop icon Ariana Grande, soulful singer-songwriter Olivia Dean, the dynamic K-pop group Babymonster, social media artist Addison Rae, distinguished country musician Tyler Childers, and Latin music innovators Natanael Cano and Carín León. This selective approach allows Spotify to monitor user engagement, collect feedback, and refine technical aspects of the experience before expanding availability to a broader catalog in the future.
Furthermore, Spotify has reimagined part of its in-app layout whenever a user activates video mode. The familiar “Lyrics” section—commonly found beneath the audio player—is temporarily replaced by a newly introduced “Related Music Videos” segment. Within this area, listeners can browse through an assortment of additional visual content directly relevant to the artist or track currently playing. This interface resembles aspects of popular video platforms such as YouTube or TikTok by inviting exploration and discovery through short-form or full-length videos, yet it remains distinct in that all the available material is officially created or sanctioned by the artists themselves. In doing so, Spotify ensures a consistent, high-quality presentation while maintaining the platform’s emphasis on authenticity and licensed artistry.
Through this U.S. and Canadian launch, Spotify not only extends a feature that many users have anticipated since its international debut but also underscores its broader ambition to become an all-encompassing hub for both auditory and visual music experiences. The company’s move reflects a growing trend toward multimedia integration, where interactivity, convenience, and creative expression converge within a single digital space, enriching the daily rituals of music consumption for millions of listeners.
Sourse: https://www.theverge.com/news/840308/spotify-music-videos-beta-us-canada
