2025-10-27T15:16:40Z Share Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link lightning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.
Artificial intelligence is beginning to profoundly disrupt and redefine the landscape of Hollywood, reshaping nearly every aspect of how movies and television shows are conceived, produced, promoted, and distributed. Emerging startups within the AI sector are securing considerable financial backing from venture capital firms, raising vast sums of money to develop innovative solutions designed to revolutionize the long-established entertainment production model. These ventures are targeting every phase of the creative pipeline — from the earliest stages of concept development to post-production and audience engagement — with the goal of infusing efficiency, precision, and creative potential into an industry often constrained by tradition, cost, and time.
A diverse array of AI tools is now being deployed across Hollywood’s complex production lifecycle. Startups such as Moonvalley are pioneering technologies that significantly advance visual and special effects, allowing filmmakers to achieve cinematic feats that once demanded extensive manual labor or expensive digital rendering processes. Other companies are concentrating on the logistical and commercial sides of filmmaking, developing systems to optimize marketing campaigns, refine content distribution strategies, and improve how audiences discover and engage with new entertainment. In essence, AI is gradually becoming a silent partner in almost every department of film production — from creative conception to financial management.
The timing of these advancements is particularly critical, as Hollywood currently faces a period of economic strain and creative uncertainty. Production budgets are no longer as vast as they once were, compelling studios to search urgently for methods to accelerate workflows and reduce expenditures without compromising artistic integrity. Artificial intelligence presents itself as a technological remedy, offering tools capable of automating labor-intensive tasks, generating realistic imagery, and even assisting with script analysis and market predictions. Companies like Netflix and Amazon have publicly discussed their experiments with AI to choreograph elaborate visual sequences and enhance personalized viewing experiences. Meanwhile, Lionsgate has announced a partnership with AI startup Runway, training a custom model on its extensive film library to explore new avenues of content creation. Yet, while some studios openly embrace these technologies, others implement them behind the scenes, choosing discretion amid an uncertain ethical and legal climate.
Despite the enthusiasm, this rapid adoption of AI has not come without significant unease. Many creators, performers, and rights holders worry that technology could be used to appropriate or replicate existing intellectual property. Concerns have mounted as studios challenge companies like OpenAI, whose video generator Sora has come under criticism for producing content closely resembling copyrighted material. In a high-profile legal clash, entertainment giants Disney and Universal have filed lawsuits against the image-generation firm Midjourney, asserting that its technology unlawfully reproduces recognizable elements from iconic franchises such as Star Wars and Minions. These disputes underscore the growing tension between technological innovation and creative ownership.
Beyond the legal battleground, studios must also navigate the sensitivities of both their talent and their audiences. Writers, actors, and other creative professionals fear being replaced or undervalued by synthetic creations. Simultaneously, public opinion remains divided over how extensively AI should be allowed to participate in storytelling. A recent YouGov survey conducted in early October revealed a nuanced spectrum of viewer attitudes: while a majority of respondents (64%) viewed the use of AI for translation and subtitling positively, enabling global accessibility for non-English-speaking audiences, a substantial proportion (65%) expressed strong resistance to the notion of digital entities entirely replacing human performers on screen. These findings reveal an industry at a crossroads, simultaneously fascinated by the promise of innovation and apprehensive about its consequences.
In this atmosphere of both opportunity and apprehension, AI entrepreneurs must carefully articulate their vision for the future to investors and Hollywood stakeholders. Their pitch decks — detailed presentations outlining technological capabilities, market potential, and creative implications — have become strategic tools that illustrate how artificial intelligence could complement, rather than replace, human artistry. Business Insider has conducted extensive interviews with the founders behind these pioneering startups, delving into their ambitions to reshape the television and film industries. The publication examined eight such pitch decks, corresponding to projects at various funding stages including Pre-Seed, Seed, Series A, and Series B. Collectively, these documents offer a rare look into the transformative spirit driving Hollywood’s next great technological revolution — one where software may soon become as central to storytelling as the camera itself.
Sourse: https://www.businessinsider.com/ai-startups-hollywood-pitch-decks-raised-millions-2025-10
