This upcoming weekend marks the premiere of *The Conjuring: Last Rites*, a highly anticipated installment in the long-running supernatural franchise. Its arrival does more than simply add another title to the roster of horror releases—it also serves as the unofficial launch of this year’s fall schedule of spine-chilling films. Seizing the moment, AMC Theaters is unveiling a novel marketing initiative designed not only to celebrate the season but also to encourage audiences to experience the communal thrill of the big screen. Appropriately titled the “Slash Pass,” this program seeks to boost attendance by rewarding loyal fright enthusiasts with expanded and flexible access to upcoming horror features.
The mechanics of the Slash Pass are deliberately designed to provide variety for different viewing preferences. Beginning with *Last Rites*, pass holders will be able to attend a total of six new participating horror films. Alternatively, AMC has structured the offer to work in multiple configurations: for example, one customer can use the pass to take a group of five friends to a single movie, or any combination that still amounts to six admissions in total. This flexibility allows horror devotees to either follow the release calendar individually or transform their pass into a social outing among fellow fans who thrive on collective scares. According to AMC’s Senior Vice President of Marketing, Ellen Copaken, the company has been paying close attention to theatrical trends, and one key observation is the financial resilience and cultural vitality of the horror genre. In her statement, she emphasized that horror films have quickly emerged as one of AMC’s most successful categories, particularly resonating with Generation Z audiences. Young viewers, she explained, often understand that the jolts and shocks inherent to the genre are amplified when shared in the dark, immersive setting of a theater, rather than consumed in isolation at home.
For those intrigued by this promotion, the Slash Pass has been thematically priced at $66.66—a number carefully chosen to echo the sinister associations of horror traditions. Once purchased, the pass remains valid through the end of 2025, offering a long-term commitment to scares at an accessible price point. The program encompasses not only this weekend’s *Last Rites* but also a series of forthcoming titles. These include *The Long Walk*, scheduled for release next week; *Him*, arriving on September 19; the sequel *Black Phone 2*, set for October 17; and another much-anticipated continuation, *Five Nights at Freddy’s 2*, which debuts on December 5. Beyond brand-new features, the pass also extends to AMC’s special retrospective banner, “Thrills & Chills,” which reintroduces classic horror masterpieces to the big screen. Under this umbrella, audiences will have the chance to relive iconic genre-defining films such as Wes Craven’s *A Nightmare on Elm Street*, the enduring slasher phenomenon *Friday the 13th*, the cleverly self-referential *Scream*, the haunting urban legend of *Candyman*, and the more recent cult hit *Terrifier*. This fusion of newly released blockbusters and time-honored classics ensures that the pass appeals to both seasoned horror purists and younger audiences eager to discover foundational works in a theatrical setting.
Anyone who finds this cinematic pathway enticing can explore the complete list of included films, along with the official terms and conditions of the Slash Pass, directly through AMC’s website. Ultimately, the initiative encapsulates AMC’s broader strategy: recognizing the consistent demand for horror, cultivating a sense of event-based viewing, and drawing enthusiasts back into theaters by making the moviegoing experience both affordable and communal. For fans who thrive on suspense, shocks, and supernatural mayhem, the Slash Pass may well be the ideal admission ticket for a yearlong journey of cinematic fear.
Sourse: https://gizmodo.com/amc-hopes-its-new-slash-pass-lures-horror-fans-into-theaters-2000655057
