Apple has officially forged a strategic alliance with NBCUniversal, unveiling a new subscription bundle that unites two of the most recognizable streaming platforms in contemporary entertainment — Apple TV and Peacock. Under this collaboration, consumers will have the option to subscribe to a combined package that brings together Apple TV with Peacock Premium for a monthly rate of $14.99, or alternatively, choose an upgraded plan that includes Apple TV paired with Peacock Premium Plus, which offers a predominantly ad‑free viewing experience, for $19.99 per month. This initiative aims to give audiences a more affordable route to access a diverse array of high‑quality programming that spans original series, blockbuster films, and exclusive content available on both platforms.
The timing of this announcement is notable, as it follows a recent price adjustment made earlier in the summer, during which the newly rebranded Apple TV increased its standalone subscription rate to $12.99 per month. In comparison, a separate Peacock Premium subscription is currently priced at $14.99 per month, while its higher‑tier Premium Plus version costs $19.99 monthly. Through this partnership, the companies are positioning their joint bundle as a cost‑effective alternative for viewers who might otherwise pay significantly more if subscribing to each service independently. The bundle is designed exclusively for audiences within the United States and will become available on October 20th, 2025. On that date, U.S. customers will be able to enroll through either Apple TV’s or Peacock’s respective mobile applications and websites, and access the combined offering by signing in with either an Apple TV or Peacock account. Importantly, current subscribers to either platform will not need to create new user credentials, ensuring a seamless integration for existing members.
An additional benefit has also been announced for Apple One subscribers on the Family and Premier plans. These customers will be able to access Peacock Premium Plus at a significant 35‑percent discount, marking the first occasion in which Apple has included a third‑party entertainment service as a formal part of its all‑in‑one bundle. This development represents a meaningful step for Apple, which has historically confined the Apple One package to its own ecosystem of products such as Apple Music, Apple Arcade, and iCloud+. The move signals a greater willingness to embrace collaborative partnerships that enhance overall subscriber value.
In a bid to generate excitement and encourage early adoption, Apple TV and Peacock are also coordinating a series of cross‑platform promotional efforts set to coincide with the official rollout of the bundle. Beginning next week, subscribers to Peacock will gain complimentary access to up to three episodes from a curated selection of Apple TV series. These sample episodes will include some of Apple’s most acclaimed titles, such as the critically lauded drama about intelligence operatives, the lighthearted series centered on an optimistic coach, and major science‑fiction productions exploring dystopian futures and galactic empires. Conversely, Apple TV subscribers will enjoy the opportunity to watch three episodes of several popular Peacock originals at no additional cost, including high‑energy action titles, contemporary reimaginings of beloved classics, and reality programming that has captivated fans across multiple cities. This reciprocal arrangement is designed not only to spotlight the distinct content each service offers but also to encourage subscribers to explore narratives, genres, and creative voices they may not have encountered otherwise.
Through this comprehensive partnership, Apple and NBCUniversal appear to be jointly responding to the increasingly competitive nature of the streaming industry, where subscriber retention and bundled value propositions are emerging as key differentiators. By integrating their services at a price point that undercuts the combined standalone costs, both companies are seeking to broaden their audiences while reinforcing their positions within a rapidly evolving media ecosystem characterized by consolidation, convenience, and consumer choice.
Sourse: https://www.theverge.com/news/800928/apple-tv-peacock-premium-plus-nbcuniversal-subscription-bundle
