On November 17, 2025, a new chapter in digital automotive retailing unfolded as Ford revealed that its certified pre-owned vehicles would now be available for purchase directly through Amazon’s online marketplace. This collaboration marks a significant advancement in how consumers can search for, evaluate, and finalize the purchase of used cars—bringing together the convenience of Amazon’s powerful e-commerce infrastructure with Ford’s trusted reputation for quality and reliability.
Through the newly announced program, potential buyers can seamlessly browse detailed listings of certified pre-owned Ford vehicles available from participating local dealerships, all conveniently accessible within a 75-mile radius of the customer’s location. The digital platform enables users not only to view photos, pricing, and specifications but also to carry out much of the purchasing process online, from initial selection to the completion of essential documentation. Once these steps are finalized, buyers can schedule a pickup appointment at their chosen dealership, blending the ease of online shopping with the assurance of a personal, in-person delivery experience.
According to Ford’s statement, approximately 160 to 180 dealerships across the United States have expressed their intent to participate in this innovative retail model, with about 20 dealerships having already implemented—or preparing to launch—the program in the near future. The initial rollout is concentrated in three major metropolitan areas: Los Angeles, Seattle, and Dallas. These pilot markets are expected to serve as the foundation for broader national expansion as Ford evaluates customer feedback and operational success. To further instill confidence in its buyers, the company is providing a limited money-back guarantee—14 days or up to 1,000 miles—allowing customers to ensure that their purchase meets expectations without risk.
In its press release, Ford clarified an important operational distinction in the partnership’s structure: Amazon functions as the digital facilitator of the transaction, providing the technological framework, user interface, and online access, while the participating Ford dealerships remain responsible for direct customer service, vehicle delivery, and any post-sale communications. This delineation preserves the personal customer-dealer relationship while taking advantage of Amazon’s immense reach and technological sophistication. Despite the excitement surrounding the announcement, both companies saw small fluctuations in their stock values on the day of the news—Ford’s shares declined by roughly 1%, while Amazon’s saw a modest dip of about 0.5% as of late morning trading.
This collaboration follows a pattern of automotive partnerships with Amazon. Two years prior, the retail giant forged a comparable agreement with Hyundai, enabling customers to purchase new Hyundai vehicles through Amazon’s platform. That initiative also led to deeper technological integration, including the announcement that Hyundai would incorporate Alexa, Amazon’s voice-activated digital assistant, into its next generation of connected vehicles, further merging the automotive and digital ecosystems.
The growing trend is not exclusive to automakers. In August, Hertz, a well-known global car rental company, disclosed its own plan to utilize Amazon as a channel for selling its pre-owned rental vehicles, beginning with pilot programs in four cities. Taken together, these developments illustrate a broader transformation in car retailing toward digital integration, where consumers increasingly expect the same transparency, flexibility, and immediacy when buying cars that they experience when purchasing everyday items online.
With Ford’s entry into this evolving space, the collaboration between a legacy automaker and a dominant e-commerce platform signals more than just another sales channel—it represents a reimagining of how technology and tradition can converge to reshape customer experience in the automotive industry. As Ford and Amazon continue to refine this joint venture, the experiment may well define the next standard for online vehicle retail, heralding a future in which convenience and trust coexist seamlessly in the digital marketplace.
Sourse: https://www.businessinsider.com/ford-certified0pre-owned-amazon-autos-2025-11
