Google has officially announced the launch of a significantly enhanced device protection initiative known as **Pixel Care+**, unveiled publicly on Wednesday. This newly structured program is designed to streamline and consolidate Google’s existing coverage services in the United States, fully replacing both **Google Preferred Care** and **Fi Device Protection**. According to the company, all individuals currently subscribed on a monthly basis to the old plans will be gradually transitioned into Pixel Care+ over the course of the coming months, ensuring continuity of service without interruption.
In an accompanying blog post, Google emphasized that Pixel Care+ delivers what it describes as a “higher level of coverage, service, and peace of mind” for owners of Google hardware products. In other words, this initiative is intended not merely as a routine expansion of customer support but as a reimagined, more comprehensive safeguard for users who place daily reliance on their Pixel phones, smartwatch devices, or accompanying Google-made technology. This shift illustrates Google’s intention to better align its hardware support with customer expectations of flexibility, dependability, and affordability.
What sets this new protection plan apart is the breadth and depth of its included benefits. Pixel Care+ introduces **unlimited accidental damage claims**, allowing customers to seek repeated protection without fear of exhausting their coverage. It also extends warranty rights beyond their usual period, incorporating additional **mechanical damage protection** to address unpredictable device failures. Among its most notable perks is the offer of **$0 out-of-pocket costs** for both screen and battery repairs, as well as for malfunction claims that occur outside the device’s standard warranty period. Every repair will be completed using **genuine Google replacement parts**, preserving product integrity and quality standards. Further enhancements include exclusive **priority support access** directly from Pixel experts, the ability to submit and manage **self-service claims** through the Google Store’s website, and an **optional extension** of coverage to guard against **loss and theft**.
Another highly practical advantage of Pixel Care+ lies in its handling of device replacements. Subscribers automatically receive free expedited shipping on replacement devices. Google has even introduced options such as next‑day delivery for urgent situations, ensuring minimal downtime for customers whose devices play a critical role in their professional or personal lives. Such logistical improvements highlight Google’s recognition that the speed of resolution is just as important as the breadth of coverage.
When it comes to costs, Google’s official site provides clear and device-specific pricing details. For instance, a subscription to Pixel Care+ for the Pixel 10 smartphone is set at **$10 per month** or alternatively through a one‑time fee of **$199 for a two‑year period**, allowing users to choose between flexible monthly payments or long‑term savings.
The program officially becomes available in the United States starting Wednesday, but eligibility is limited to **new devices** beginning with the **Pixel 8 series onward**, including wearables such as the **Pixel Watch 2 and later models**, and extending across other select Google and Fitbit devices. These include the **Pixel Tablet**, **Fitbit Ace LTE**, **Fitbit Versa 4**, **Fitbit Sense 2**, **Fitbit Charge 6**, and **Fitbit Inspire 3**. Customers must enroll within **60 days of purchasing** their eligible device. When service is required, they can easily initiate a claim either via the **Google Store portal**—where they can choose a preferred repair location and time—or directly within the **My Pixel App**.
Through Pixel Care+, Google is making a pronounced effort to deliver a more dependable, flexible, and customer‑centric protection ecosystem. Its array of new coverage features, paired with simplified self-service tools and efficient logistics, signal a move toward placing user peace of mind at the very center of Google’s growing hardware business. For Pixel owners, professionals, and everyday users alike, this represents a notable step forward in how device protection and technical support are managed.
Sourse: https://techcrunch.com/2025/08/27/google-launches-new-device-protection-program-called-pixel-care/
