The Lego Smart Brick has officially captured both industry acclaim and public imagination by winning the prestigious Best in Show award at CES 2026 — a recognition that symbolizes the evolving intersection between tactile creativity and intelligent technology. This groundbreaking innovation by Lego redefines the notion of play, transforming traditional brick-building into a highly interactive and digitally enriched experience. The accolade underscores the company’s continued commitment to merging imaginative design with forward‑thinking technological integration, setting a new benchmark for creative engagement in the modern era.
Audiences at the event were captivated by an immersive fifteen‑minute demonstration that offered a first‑hand look at how seamlessly the Smart Brick brings together playful creativity and advanced connectivity. During this live showcase, participants witnessed an extraordinary synthesis of tactile construction and responsive digital feedback, revealing how each Smart Brick communicates intelligently within a cohesive system. The result is an experience that not only stimulates curiosity and inventiveness but also opens the door to new learning possibilities driven by interactive design.
More than a product, the Lego Smart Brick represents an evolution in the philosophy of construction play. By combining the familiarity of the classic brick form with embedded smart features, Lego has succeeded in creating a bridge between generations — honoring its heritage of hands‑on creativity while embracing a future defined by innovation and connectivity. It symbolizes how authentic craftsmanship can coexist with digital intelligence, inviting both children and adults to explore endless possibilities in design, education, and imaginative storytelling.
Winning Best in Show at CES 2026 reaffirms Lego’s leadership in marrying playfulness with purposeful innovation. The company continues to prove that creativity and technology are not opposing forces but complementary elements capable of reshaping how we build, learn, and express imagination. Those who witness the demo gain insight into a transformative vision of the future — one where every brick is not merely a static piece, but a living component of an intelligent and interactive creative ecosystem.
Sourse: https://www.theverge.com/tech/861322/lego-smart-brick-vr-180-3d-video-demo-ces-2026
