In light of widespread discussions and media reports concerning the recent introduction of Microsoft Copilot on LG televisions, we would like to issue a comprehensive explanation to ensure full clarity for our customers and partners. Several outlets have referenced the inclusion of Microsoft’s Copilot within LG’s smart TV interface, but certain portrayals may have inadvertently caused some misunderstanding regarding the nature and functionality of this feature. To dispel any ambiguity, it is essential to emphasize that the presence of Microsoft Copilot on LG TVs is limited to a shortcut icon designed purely for the purpose of improving accessibility, convenience, and user engagement. Its role is to provide a simple and direct gateway for those who wish to explore Copilot online, rather than representing an embedded or pre-installed application integrated into the core television system.
When users click or select the Copilot shortcut displayed within the LG TV interface, the device does not launch a native app; instead, it seamlessly redirects the user to Microsoft’s official Copilot website via the television’s built-in web browser. This design ensures that the experience remains entirely web-based, operating in the same manner as accessing any online service through a browser on another device. Consequently, there is no separate Copilot software running on the television itself, nor does the presence of the shortcut confer additional background functions or integrations within the TV’s operating environment.
Additionally, it is important to highlight that privacy and user autonomy remain at the forefront of this approach. Any potential activation of features that involve input devices such as the microphone occurs strictly under the condition of explicit user consent. In practical terms, this means that the microphone or any related functions will not operate without the user’s deliberate approval—ensuring that personal data and voice interactions remain protected and fully under the consumer’s control. By structuring the experience in this way, LG seeks to uphold principles of transparency and respect for user choice, providing enhanced accessibility while maintaining a clear separation between its native software environment and third-party web-based services.
Through this clarification, LG aims to reaffirm its commitment to accurate communication and responsible technology integration. Our primary goal is to offer intuitive and flexible user experiences without compromising privacy, autonomy, or security.
Sourse: https://www.theverge.com/news/847685/lg-copilot-web-app-delete
