Meta CEO Mark Zuckerberg is preparing to significantly expand the presence of artificial intelligence–generated material throughout users’ social feeds, marking yet another substantial transformation in how people encounter and engage with content online. During the company’s most recent earnings call on Wednesday, Zuckerberg revealed Meta’s intention to integrate what he described as “another massive corpus of content” into its powerful recommendation systems. He explained that advances in artificial intelligence now make it considerably simpler not only to create but also to remix and adapt works shared across digital platforms, allowing posts to be produced and circulated with unprecedented ease and diversity.
Reflecting on the broader evolution of social media, Zuckerberg offered a concise but revealing historical framework. He described how digital platforms have already passed through two distinct phases. The first era, he noted, was characterized by content generated and shared primarily among friends, family members, and personally followed accounts—an online environment that mirrored real-world social networks and personal connections. The second era emerged when the company began to amplify and promote the work of professional and semi-professional creators, expanding users’ feeds beyond close acquaintances to include influencers, artists, and public figures who defined the rise of the “Creator Economy.” While Zuckerberg stopped short of explicitly calling artificial intelligence the third great era in the evolution of social platforms, his remarks implied that AI will play a powerful and likely dominant role in shaping what comes next.
He elaborated that the future value of social networks will hinge on the development of recommendation systems capable of deeply comprehending the nuances of AI-generated output—systems able to discern and display precisely the right content for each user at the right moment. These technologies, according to Zuckerberg, will become increasingly indispensable as they refine the mechanisms behind personalized discovery. Meta, he said, is already embedding AI tools extensively across its family of applications—such as Instagram, Facebook, and WhatsApp—and is also experimenting with stand-alone AI-driven social experiences designed entirely around synthetic or generative content.
Further illustrating this trend, Meta’s Chief Financial Officer, Susan Li, shared an extraordinary statistic: within Meta’s new app called Vibes, users have already produced more than twenty billion images using the company’s AI generation engine. The Vibes platform curates a continuously updating feed of AI-created videos and visuals, conceptually similar to OpenAI’s Sora project, which also specializes in rendering realistic video from textual prompts. Zuckerberg observed that Vibes exemplifies a new genre of content made possible through generative AI—media that blurs traditional boundaries between creativity, authorship, and automation. He added that the proliferation of such tools will likely unlock a broad spectrum of novel content formats still waiting to be explored.
Financially, Meta’s performance underscored the momentum behind these innovations. The company reported quarterly revenue of $51.24 billion, representing an impressive 26 percent increase year over year. This growth, however, was partially offset by a one-time tax charge of $15.93 billion, tied to implications of President Donald Trump’s Big Beautiful Bill. Despite that expense, the figures reflected robust engagement across Meta’s platforms and signaled the company’s confidence in AI as the foundation of the next chapter in social media. As Zuckerberg’s comments made clear, Meta is not merely adopting artificial intelligence—it is reshaping its entire ecosystem to revolve around it, setting the stage for a profoundly AI-driven social future.
Sourse: https://www.theverge.com/news/809349/meta-mark-zuckerberg-ai-social-feeds-q3-2025-earnings
