OpenAI is entering an intriguing new phase of experimentation by introducing advertisements directly into the ChatGPT environment — a strategic move that reimagines how conversational AI can generate revenue. According to early reports, the company may charge advertisers approximately sixty dollars for every thousand impressions, a figure that stands at nearly three times the rate currently commanded by major social media platforms such as Meta. This substantial price difference highlights OpenAI’s confidence in the distinctive value proposition of its product: exposure within a highly interactive, intelligent, and personalized context that traditional display ads simply cannot replicate.
The decision to implement such a premium pricing model reflects both ambition and experimentation. Rather than positioning ChatGPT as just another digital advertising channel, OpenAI seems to be testing the market’s willingness to pay for unprecedented proximity to user attention in a conversational setting. Each interaction between a user and the model potentially represents a moment of focus and engagement — an ideal opportunity for brands seeking not just impressions but meaningful connection. In a world oversaturated with passive advertising, the promise of an AI-enhanced context where messages can appear naturally within the user’s journey could prove extraordinarily valuable.
This approach also signals a broader shift in the digital marketing landscape. Artificial intelligence is no longer confined to data analytics and ad targeting; it is becoming the medium itself. By embedding marketing directly into the dialogue between humans and AI, OpenAI could redefine not only the nature of online advertising but also the expectations users hold for digital experiences. The $60 CPM, though steep when compared to traditional digital rates, embodies an early-stage belief that the conversational economy will command its own set of rules — one where quality of attention outweighs quantity of clicks.
Of course, this development raises questions as well as excitement. Will users welcome promotional content inside an AI chat interface, or will they perceive it as intrusive? Can OpenAI balance commercial opportunity with trust, ensuring that sponsored messages remain relevant, transparent, and ethically displayed? These considerations will shape whether ChatGPT’s advertising model becomes a groundbreaking success or a cautionary tale. Regardless of the outcome, this experiment underscores how rapidly AI-driven communication is evolving and how profoundly it may transform both technology platforms and the marketing strategies built around them.
Sourse: https://www.theverge.com/news/867898/openai-chatgpt-ad-pricing
