Apple’s 4K streaming device, known for its elevated performance and strong integration within the broader Apple ecosystem, seldom receives significant price reductions. However, at this moment, a rare opportunity has emerged for consumers to acquire it at an unprecedented value. Available exclusively through Costco.com, the third-generation Apple TV 4K can now be purchased for its lowest price ever recorded—a notable $119.99, reflecting a discount of $30 off the usual cost. This limited-time promotion extends through October 31st and is accessible to Costco members who place their orders online. For those who are not yet members, the deal remains within reach; by enrolling in a new annual Costco membership, which begins at approximately $65 per year, customers can also take advantage of this exceptional offer and enjoy ongoing access to the retailer’s exclusive discounts.
The 2022 iteration of the Apple TV 4K stands as a premier choice for users deeply integrated into the Apple digital environment, offering a harmony of features and convenience unmatched by streaming competitors such as Google’s Chromecast, Amazon’s Fire TV devices, or Roku’s established lineup. Designed for an experience that feels truly interconnected, it allows owners to use their iPhone not only as a multifunctional remote control but also as a seamless extension of their entertainment experience. For instance, two pairs of AirPods can be connected simultaneously, enabling private listening for more than one viewer without disturbing others in the household. Fitness enthusiasts will appreciate how effortlessly Apple Fitness Plus metrics appear on the television display, transforming living rooms into personal workout studios. Furthermore, Apple’s Continuity Camera feature introduces an added dimension of connection, enabling users to initiate or receive FaceTime calls directly from the comfort of their couch, with video streamed beautifully on the big screen.
Adding even greater depth to its capabilities, the recent rollout of tvOS 26 enhances the device with innovative new software features. Among these is the introduction of Sing, a karaoke-inspired mode built into Apple Music. This interactive feature transforms any evening into a shared musical experience by displaying on-screen lyrics—accompanied by tools that provide translation and pronunciation guidance—while letting users employ their iPhone as a functional microphone. The result is a sociable and dynamic entertainment experience ideal for gatherings or solo performances alike. Moreover, the operating system update improves personalization and convenience. For instance, users can link the Apple TV 4K with AirPlay-enabled speakers for expanded audio options. When the device awakens from sleep mode, it now recognizes and automatically loads the correct user profile, ensuring that favorite apps, preferences, and recommendations are immediately at hand without additional configuration.
Yet even aside from these software enhancements, the third-generation Apple TV 4K earns its reputation as a consistently reliable, high-performance streaming device. Despite being nearly three years old, it remains impressively responsive, executing commands and launching applications with remarkable speed. The hardware supports advanced visual and audio standards such as HDR10 Plus, Dolby Vision, Dolby Atmos, and high-efficiency Wi-Fi 6 connectivity, all of which contribute to an exceptionally immersive viewing experience. Additionally, the 128GB version of the device distinguishes itself from the base 64GB configuration through two key upgrades: it incorporates a dedicated Ethernet port for those who prefer or require a wired network connection, and it offers support for the Thread networking protocol, an increasingly important feature for individuals building or expanding smart home ecosystems.
Altogether, this limited-time Costco offer represents one of the rare moments when Apple’s premium 4K streaming solution becomes truly accessible in price, making it a compelling investment for anyone seeking seamless integration, elegant performance, and a future-ready home entertainment centerpiece.
Sourse: https://www.theverge.com/tech/808082/apple-tv-4k-third-gen-costco-deal-sale
