According to CEO Guillermo Rauch, the digital world is undergoing a profound transformation as the internet begins to populate with intelligent AI agents, each capable of autonomous reasoning and independent execution of tasks. These agents, much like websites defined earlier eras of the web, now represent the next evolution of online interaction. Rauch explained in an interview published by TBPN on Monday that we are witnessing a sweeping paradigm shift—one he eloquently summarized by stating that the global digital landscape is moving “from pages to agents.”
In anticipation of this monumental transition, Rauch revealed that Vercel, the company he leads, is preparing the infrastructure required to sustain this new wave of intelligent automation. He described this ambitious endeavor as the creation of “the AI cloud,” a sophisticated and scalable digital environment built specifically to host autonomous agents possessing the ability to plan, analyze, and make decisions without continuous human intervention. In his vision, this infrastructure will not merely support AI applications but serve as the underlying foundation upon which these next-generation systems will thrive.
Rauch went on to elaborate that, in the near future, nearly every software product will evolve into what he calls “AI-native” technology—applications and services that inherently integrate artificial intelligence as a core component rather than as an auxiliary feature. He suggested that within the cloud-computing paradigm, the agent itself will become the new fundamental unit, or “primitive,” defining future interactions between systems and users. To make this possible, Vercel is actively developing entire frameworks and developer tools intended to empower creators and enterprises to design and deploy these advanced AI-driven systems seamlessly.
Driven by its mission to accelerate this transformation, Vercel—already responsible for powering millions of web applications around the globe—secured a major financial boost in September, successfully raising $300 million at a valuation of $9.3 billion. This influx of capital is now dedicated to expanding the company’s technical capabilities and cementing its leadership in what Rauch considers to be the next era of computation.
Rauch further emphasized that many organizations will likely bypass traditional digital transformation strategies altogether and instead transition directly into this new model by adopting AI agents as integral parts of their operational workflows. These agents, he observed, are already beginning to redefine how modern online infrastructure functions. Whereas traditional software typically operates within limited timeframes—initiated and terminated by discrete user activity—AI agents function more persistently, remaining active for extended durations as they analyze data, formulate plans, and execute continuous streams of intelligent behavior.
“It’s fascinating from a compute perspective,” Rauch remarked, noting how software is now “running for a lot longer” than it used to. He described observing new software archetypes that remain in operation for minutes, hours, or even days, constantly performing tasks such as reasoning, generating outputs, and engaging with users or other agents—activities that naturally require sustained computational resources and token usage.
Expanding on how this evolution is unfolding internally, Vercel’s chief operating officer, Jeanne DeWitt Grosser, provided further insight in a separate conversation with Business Insider. She explained that the company is actively training its AI agents by analyzing and learning from the work habits and methodologies of its top-performing employees. This approach has already yielded measurable efficiency gains. For example, Grosser cited the performance of Vercel’s “lead agent,” which has successfully assumed the responsibilities once divided among several human sales development representatives. This advancement has allowed the company to streamline operations, effectively reducing what was formerly a ten-person sales team to a model where a single individual collaborates seamlessly with a highly capable AI-driven counterpart.
The emergence of what some have begun calling “the agentic internet” signals the dawn of a new technological epoch. In this envisioned future, autonomous digital agents are expected to radically reshape how the online ecosystem operates—managing everything from travel reservations and payment processes to complex data exchanges and real-time service coordination. Across the technology industry, multiple innovators are racing to lay the essential foundations for this interconnected, agent-centered web.
Several key developments highlight this rapid advancement. OpenAI recently introduced Atlas, a ChatGPT-powered web browser that seamlessly combines traditional internet navigation with the cognitive capabilities of agentic AI. This hybrid tool can perform practical tasks for users—ranging from booking appointments to filling virtual grocery carts—demonstrating how routine online actions can be fully automated. Similarly, Google unveiled its Agent2Agent protocol in April, designed to enable different AI agents to communicate, exchange data securely, and synchronize complex operations across diverse business environments.
Anthropic, the creator of the Claude family of large language models, contributed to this movement late last year with the introduction of its Model Context Protocol (MCP). This technology establishes a standardized mechanism for linking intelligent agents to back-end systems such as databases, pricing engines, and workflow tools, replacing the inconsistent mix of APIs and integrations currently underpinning most digital commerce operations. Meanwhile, Cloudflare recently announced its intention to launch NET Dollar, a stablecoin backed by U.S. currency, which aims to facilitate secure and efficient financial transactions within this emerging agentic web.
Taken together, these advancements depict an internet that is no longer static or passive but one increasingly governed by decision-making entities capable of reasoning and execution. Rauch’s vision for Vercel’s AI cloud not only anticipates this transformation but seeks to provide the technical infrastructure necessary to sustain it—ushering in an era where digital intelligence runs continuously, autonomously, and collaboratively across a vast global network.
Sourse: https://www.businessinsider.com/web-ai-agents-vercel-host-cloud-guillermo-rauch-2025-10
