Innovation thrives at the intersection of human imagination and technological advancement, but according to EY’s global chief innovation officer, the creative spark must always originate from people—not machines. In other words, the foundation of truly effective ideas still depends on uniquely human cognition: intuition, empathy, context, and personal perspective. Once that original thought is formed, however, artificial intelligence becomes an invaluable collaborator—an instrument capable of refining, enhancing, and scaling those ideas to reach their full potential.
By beginning the creative process entirely on your own, you ensure that what follows preserves your individuality, authentic tone, and strategic intent. This human-authored essence forms the backbone of credibility and relatability. When AI steps in afterward, it should serve as an amplifier, not an author. The technology’s analytical precision and linguistic fluency can elevate the clarity, coherence, and reach of your message without diluting its soul.
This philosophy represents more than a workflow—it reflects a leadership mindset. True innovation demands a delicate equilibrium between human originality and artificial intelligence’s adaptive capabilities. The goal is not substitution but synergy: where human creativity defines purpose and direction, and AI supplies optimization, structure, and acceleration. Thoughtful innovators recognize that progress happens not when machines replace us, but when they enhance what makes us exceptional creators in the first place.
Sourse: https://www.businessinsider.com/ey-global-cio-shares-how-he-detects-ai-2026-1
