Perplexity has announced that it will implement a system of direct financial compensation for publishers whose journalistic content is utilized by its artificial intelligence technology to formulate answers to user questions. In practical terms, this means that whenever the company’s AI tools rely on published news articles to provide information in response to queries, the media organizations responsible for producing that material will receive payment in recognition of their contribution.
According to the details shared by the company on Monday, this initiative will begin with the creation of a substantial compensation pool valued at $42.5 million. This fund is specifically designated for revenue sharing with publishers. At the outset, participating media partners will be paid from this initial allocation, ensuring that their work is acknowledged not merely as a source of information but also as a professional service deserving of fair remuneration. Importantly, Perplexity has also signaled that this figure should not be regarded as a fixed ceiling; instead, the company expressed its intention to grow and expand this amount progressively over time as the platform achieves further success and generates higher levels of revenue.
By establishing this model, Perplexity is positioning itself as a technology-driven enterprise that aims to coexist with, rather than compete against, traditional journalistic institutions. The approach underscores a recognition that high-quality news reporting remains indispensable, even in an era increasingly shaped by artificial intelligence, and that content creators must be compensated for the value they provide in a digital ecosystem that relies heavily on their intellectual and editorial labor.
Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Sourse: https://www.wsj.com/business/media/perplexity-ai-search-publisher-revenue-507987e5?mod=pls_whats_news_us_business_f
